Our ANY PROJECT Project Plan

Executive Summary

Project Goals
High Level Goals of Project
Max 3 goals

Objective
            Very Specific, quantitative, measurable, objectives clear in purpose

Purpose
Why we’re doing this project this way

Current Situation
Competitive Situation
History

Proposed Strategy to Achieve Objectives
New/Revised Strategy & Tactics for this project
 
Definitions
           Define program, internal team, external key players

Target Audience
Who are they?
 Personas
Segments/Size

Targeted Message
            Primary Message to target audience(s)
Secondary Messages (Pricing, Urgency, Promotions)

Medium(s) for Message
Web
Video
Email
Social
            Telemarketing
Events
Advertising

Promotional Plan
Specifics about promoting the program, how the various medium will be integrated
into a single cohesive program creating desired results.

Policy
Constraints, rules, requirements
Factors that could effect program

Tracking
Metrics by Medium (Opens, clicks, views, submissions)
Unique Identifiers

Budget
Projected Costs
Break Even Point

Evaluation
Review of Metrics
            Determine trends or anomalies in the program i.e. Free Riders

Schedule
At-A-Glance
Internal Team Members (Roles & Responsibilities

Contingency Plans​