Our ANY PROJECT Project Plan
Executive Summary
Project Goals
High Level Goals of Project
Max 3 goals
Objective
Very Specific, quantitative, measurable, objectives clear in purpose
Purpose
Why we’re doing this project this way
Current Situation
Competitive Situation
History
Proposed Strategy to Achieve Objectives
New/Revised Strategy & Tactics for this project
Definitions
Define program, internal team, external key players
Target Audience
Who are they?
Personas
Segments/Size
Targeted Message
Primary Message to target audience(s)
Secondary Messages (Pricing, Urgency, Promotions)
Medium(s) for Message
Web
Video
Social
Telemarketing
Events
Advertising
Promotional Plan
Specifics about promoting the program, how the various medium will be integrated
into a single cohesive program creating desired results.
Policy
Constraints, rules, requirements
Factors that could effect program
Tracking
Metrics by Medium (Opens, clicks, views, submissions)
Unique Identifiers
Budget
Projected Costs
Break Even Point
Evaluation
Review of Metrics
Determine trends or anomalies in the program i.e. Free Riders
Schedule
At-A-Glance
Internal Team Members (Roles & Responsibilities
Contingency Plans