BE PREPARED
RESEARCH. BRAND. TEST
Our clients are business leaders, entrepreneurs and trendsetters. They know the importance of being prepared. Through in-depth research, planning and professionally designed and curated digital communications, our goal is to ensure your team optimizes every interaction. Our services are divided into three categories.
RESEARCH & PLAN |
BRAND & SHAPE |
PRESENT & TEST |
Research & Plan
|
Know Your Audience
Personas are fictional characters created to represent a user type or segment that might perceive or use a product, feature or service in a similar way. Persona profiles are captured in brief 1- to 2-page descriptions to make the persona a realistic character. Personas provide common behaviors, outlooks, and potential objections of people matching a given persona. Profiles include behavioral patterns, goals, skills, attitudes and fictional personal details like age, educational background and technical proficiency. Personas are widely used in sales, advertising, marketing and system design. Our services include:
|
|
|
|
Plan Ahead
"Firms that are successful in marketing invariably start with a marketing plan... Developing the plan is the "heavy lifting" of marketing." -- Entrepeneur.com At CenterStage, we approach every project the same way. First we assess the situation, then we make a plan. Next, we execute the plan and then we evaluate it. Repeat. Our planning services include:
|
Brand & Shape
|
Define Your Brand
An effective brand strategy gives you a major edge in competitive markets. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. Our job is to create an image and a voice for your company that reflects who you are. Our services include:
|
|
|
Create a Compelling Message for Every Stage of the Buyer's Journey
Great content becomes discoverable when it is relevant to the reader. When you understand the buyer’s pain points and produce content designed specifically to address your buyer's questions, you maximize the odds that your content will be read, shared and used in purchasing decisions. Our goal is to generate content that provides value to your target audience no matter what stage they are in. |
|
Captivate with Amazing Marketing Messages
Developing and shaping a story for your target market is one of the first steps in creating a powerful and successful business platform in which to build upon. It is important to communicate your message consistently and frequently across all touch points. Our services include development of:
|
|
Present & Test
|
Live events is the best way to find out how your message is resonating in real-time. Our goal is to make the most of these events by providing you with everything you need to steal the show. When it comes to live events, our services go beyond amazing, targeted communications, they include every aspect of being prepared for a great event.
CenterStage has managed events all over the world from corporate trade shows in India, Sweden and Brazil to annual kick-off meetings in Colorado, Texas, San Diego and Connecticut. |
|
