BE PREPARED

Our clients are business leaders, entrepreneurs and trendsetters. They know the importance of being prepared. Through in-depth research, planning and professionally designed and curated digital communications,  our goal is to ensure your team optimizes every interaction. Our services are divided into three categories.

RESEARCH & PLAN

BRAND & SHAPE

PRESENT & TEST

Research & Plan

Know Your Audience
Personas are fictional characters created to represent a user type or segment that might perceive or use a product, feature or service in a similar way. Persona profiles are captured in brief 1- to 2-page descriptions to make the persona a realistic character.  Personas provide common behaviors, outlooks, and potential objections of people matching a given persona. Profiles include behavioral patterns, goals, skills, attitudes and fictional personal details like age, educational background and technical proficiency. Personas are widely used in sales, advertising, marketing and system design. 

​Our services include:

• Market Research & Analysis for Creation of Profiles
• Persona Profiles (1-2 page descriptions)
• Mapping of Target Audience to Persona Profiles

Plan Ahead
"Firms that are successful in marketing invariably start with a marketing plan... Developing the plan is the "heavy lifting" of marketing."  -- Entrepeneur.com

At CenterStage, we  approach every project the same way. First we assess the situation, then we make a plan. Next, we execute the plan and then we evaluate it. Repeat. 

Our planning services include:

• Written Proposals
• Goal Setting Discussions
• Strategy & Messaging Review
• Timeline & Budget Development
• Identifying the Key Metrics for Tracking
• Post Program Analysis & Evaluation
• Recommendations for the Future

​Check out our ANY PROJECT project plan

Brand & Shape

Define Your Brand
An effective brand strategy gives you a major edge in competitive markets. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.  Our job is to create an image and a voice for your company that reflects who you are. 

Our services include:

• Brand Strategy & Positioning
• Logo & Tagline Development
• Trademark Searches
• Design Templates
• Style Guide

View our work

Create a Compelling Message for Every Stage of the Buyer's Journey
​Great content becomes discoverable when it is relevant to the reader. When you understand the buyer’s pain points and produce content designed specifically to address your buyer's questions, you maximize the odds that your content will be read, shared and used in purchasing decisions.
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Our goal is to generate content that provides value to your target audience no matter what stage they are in. 

Captivate with Amazing Marketing Messages

​Developing and shaping a story for your target market is one of the first steps in creating a powerful and successful business platform in which to build upon.  It is important to communicate your message consistently and frequently across all touch points.

​Our services include development of:

• Brochures, Presentations and Proposals
• Corporate and Ecommerce Web Sites (that can be managed by your team)
• Landing pages and Forms
• Videos, Video Testimonials, Blogs, Case Studies and Success Stories
• Email Marketing Templates, Sequences, Workflows and Lead Generation/Lead Nurturing Campaigns

View our work

Present & Test

Make the most of live events
Live events is the best way to find out how your message is resonating in real-time. Our goal is to make the most of these events by providing you with everything you need to steal the show.  When it comes to live events, our services go beyond amazing, targeted communications, they include every aspect of being prepared for a great event. 

• Concept & Theme Development
• Planning & Budgeting
• Event Logistics
• Event Marketing & Promotions
• Sales Training & Script Development
• On-Site Management for events
• Webinar Management
• Post Event Analysis & Follow-up

CenterStage has managed events all over the world from corporate trade shows in India, Sweden and Brazil to annual kick-off meetings in Colorado, Texas, San Diego and Connecticut.